Strategy
Success comes not from luck, but from following a comprehensive and well thought-out plan of attack. That's where we come in. By analyzing your goals and a variety of market and other factors, we help you layout how to get from where you are today to where you want to be.
Strategic Consulting
- Assessment of organization position, situation, goals and needs.
- Development of a comprehensive communication strategy.
- Development of a paid media plan.
- Oversight and management of all necessary polling, telemarketing, etc.
- Constant direction and crisis management to keep the communications program and key personnel on track.
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 The Inniscrone Golf Club, a semi-private golf club located in a "dry" municipality in southeastern Pennsylvania, wanted to secure a state liquor license to serve alcohol at both its clubhouse and a proposed restaurant and banquet facility on its property. To secure this license, the Club needed to get resident approval through a ballot initiative.
Pathfinder Communications, LLC, developed a strategy focusing on the communicating the benefits to the community of allowing the Club the right to secure a liquor license. Message was delivered through three mediums: personal communication efforts throughout the community by Club officers, direct mail communications, and paid and volunteer telephone activities.
The result of Inniscrone's effort was a 3-to-1 resident approval of its ballot initiative on election day and the right to pursue a state liquor license in this otherwise "dry" community. |
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