Strategy
Victory comes not from luck, but from following a comprehensive and well thought-out plan of attack. That's where we come in. By analyzing your and your opponent's strengths and weaknesses, the political environment and other factors, we help you layout how to get from where you are to victory on Election Day.
Strategic Consulting
- Assessment of organization position, situation, goals and needs.
- Development of a comprehensive communication strategy.
- Development of a paid media plan.
- Oversight and management of all necessary polling, telemarketing, etc.
- Constant direction and crisis management to keep the communications program and key personnel on track.
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 In 2006, Chuck McIlhinney was running for an open state Senate seat in Pennsylvania's 10th District, one of the state's most swing districts. Polling and other factors showed that voters were dissatisfied with the national Republican Party and willing to abandon state and local candidates, including McIlhinney, when they went to the polls in the fall.
Pathfinder developed a comprehensive voter identification program designed to identify "soft" Republicans who were willing to vote Democratic in the state Senate race, as well as the issues of most importance to them in deciding their vote. These voters were then contacted through both phone and mail, and from various messengers, to persuade them to remain with the Republican candidate in the state Senate race.
On Election Day, McIlhinney won by 1.5% while the Republican gubernatorial candidate and incumbent U.S. Senator and U.S. Congressman above him on the ballot lost.
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